In a collaborative effort, Leonardo Design and Nova Marketing conceived the Herreshoff Chronicles, a groundbreaking magazine designed for the Museum. This innovative publication serves as a platform for sharing the Museum’s extensive knowledge as the chroniclers of yachting and Cup history. Moreover, it provides an avenue to reach an international audience, expanding the Museum’s influence beyond physical visits.

The Herreshoff Chronicles offers a unique opportunity for institutional sponsorships, enabling stakeholders to forge ground-level associations with the esteemed Herreshoff brand. By aligning with this publication, sponsors find themselves in the distinguished company of America’s Cup Hall of Fame giants, both in print and online. This strategic collaboration not only enhances the Museum’s reach but also elevates the profile of sponsors within the context of yachting and Cup history.

100,000 copies were distributed to affluent, high net worth yachting enthusiasts, gathered from yachting publication lists and racing groups such as CRF and CIM registered yachters. Approximately half of these were mailed directly to this select target group. The remaining quantity were distributed at the most prestigious yachting clubs and prime racing locations around the world, dramatically increasing the reach of this one-of-a-kind publication through pass-along readership. An international distribution covered U.S, U.K., Europe, Australia, New Zealand and other prestigious yachting and racing locales.