Buffalo Lodging Associates specializes in the development, ownership, and operation of well-branded select service hotels strategically positioned near transit nodes, with a prominent presence in New England, New York, Ohio, and Florida. The majority of their hotels fall under the umbrella of renowned brands from the Marriott Corporation and Hilton Hotels. While actively expanding throughout the continental United States, Buffalo Lodging Associates emphasizes growth through development and management, prioritizing these aspects over ownership.
In a collaborative effort, Leonardo Design and MBA Team were enlisted to redefine Buffalo Lodging’s brand identity, positioning the company as a forward-thinking and polished business. The primary objective included the creation of a website to serve as a powerful sales tool for expanding clientele and attracting top talent. A key focus was ensuring alignment across all departments and clients in how the company presented itself.
Employing a proprietary three-step process, we meticulously crafted the website, wireframe, and content to encapsulate the essence of the new Buffalo Lodging. Initiating with a focus group and an in-depth questionnaire, we conducted thorough competitor research to inform our design brief. This comprehensive document serves as a unified voice and vision for the entire company, ensuring coherence in messaging. Utilized within our team of designers, producers, writers, and marketing staff, the design brief guarantees clarity on the client’s expectations.
To explore the revamped Buffalo Lodging experience, visit their new website at
