Collaborating seamlessly, Leonardo Design and DK Communications partnered with Elite Indoor Gun Range to craft a contemporary identity system and execute targeted promotions through both online advertising and print. The objective was clear: to not only elevate Elite’s image but also to appeal to the diverse community of gun enthusiasts.

Since its establishment, Elite Indoor Gun Range has emerged as Rhode Island’s premier destination for indoor target shooting. Boasting sixteen climate-controlled lanes suitable for handguns and rifles up to .50 caliber BMG, Elite has catered to a wide spectrum of shooters – from absolute beginners to military and law enforcement organizations. The inclusive nature of the range is emphasized by its open-door policy to individuals of all ages. Furthermore, Elite goes beyond mere recreational shooting by offering classes and private instructions tailored for individuals, private parties, and families.

In the collaborative efforts of Leonardo Design and DK Communications, the objective was not just to market Elite, but to immerse potential customers in an experience. The designed identity system and promotions were crafted to resonate with the target audience, reflecting the essence of Elite as more than just a shooting range. It’s a place proud to provide a secure, inviting, and respectful environment where individuals can either unwind or engage in training sessions with friends and family, fostering a sense of community within the world of shooting sports.