When you think of cranberries, it’s hard not to think of Ocean Spray, a dominant force that contributes to approximately 60% of the world’s supply of cranberry-derived foods and beverages. Ocean Spray boasts a diverse product line, including beverages, sauces, dried ‘craisins,’ and more, exported to over 50 countries. What sets Ocean Spray apart is its unique status as an agricultural cooperative, jointly owned by over 800 independent cranberry growers in the Northern United States and 40 grapefruit growers in Florida. The cooperative, founded in 1930 by three innovative cranberry growers from Massachusetts, led by Marcus Urann, revolutionized the industry with the development of shelf-stable cranberry sauce.

In the realm of advertising, Leonardo Design was commissioned to craft print ads for Ocean Spray. During this process, our team visited Ocean Spray farms, providing a firsthand experience of the genuine passion and dedication embedded in the cultivation of these remarkable berries. At the heart of Ocean Spray’s brand message is its identity as a cooperative enterprise, championing the interests of approximately 700 independent cranberry (and grapefruit) farmers across America. This intrinsic connection to the growers underscores the authenticity and commitment that define Ocean Spray’s products and ethos.